Partner and Creative Director of Branding at CuldeSac™, Xavi developed a methodology adding the strategic discipline with the appropriate creative process. From dynamics and emotion, he stamps his versatility upon great projects of communication and brand identity, contributing a global vision as conceptual as it is operational.


The inclusion of many other disciplines, such as audiovisuals or storytelling, and concept definition trough the written word, provides an added value to his caree day by day. Xavi is an expert at gathering all the team´s enthusiasm in and around a project, uniting sensitivity and excelence together in one unique item.


More than 15 years ago, he started his career as Art Director of mass consumer products at Young&Rubicam, adding international projects in the USA and Netherlands to his repertoire. His expertise in all fields of branding – brand identity, advertising, leitmotif, publicity spots and product packaging – has let flourish his development and balance between the creative and executive direction. Nowadays he focuses on slow cooked´ projects for premium brands, applying all his experience to the service of new challenges.


Xavi Sempere

Partner & Creative Director



Angel joined The Carrot Concept in October 2012, when the team of designers officially launched their brand through their store and showroom in San Salvador, El Salvador. As The Carrot Concept’s business consultant, Angel focuses on business administration, business strategy and modeling, financial planning, product sales and export.


An itinerant traveler, she has worked in Nigeria, India, Uganda, Namibia, China, Botswana, Viet Nam, Lesotho, and South Africa; Colombia, Peru, Tibet and Japan are her favorite vacation destinations. 2013 marks her third year living and working in El Salvador, where she specializes in working with startups, small businesses, and NGOs in financial and business management and development.

Angel is a native of Hong Kong, and grew up in Philadelphia, Pennsylvania and southern New Jersey where she completed her degree in international studies at Drexel University and graduate degree in geography at Rutgers University.

Angel Ling

Design Business Consultant 

The Carrott Concept


Graduated of a Master’s in Architecture, Art and Ephemeral Space at the Polytechnic University of Catalonia. Holds a BArch of the Polytechnic University of Puerto Rico. While in Barcelona, ​​she worked for the urban design firm Ciudades Para Todos, where she worked on urban design improvements of cities in Spain, Argentina and Romania. 


She also worked for the exhibition design firm, Espai-Visual in Esparraguera, Catalonia. In 2012 She worked as exhibition designer for the 3rd Trienal Poligráfica de San Juan, The Hive.  Currently works as project manager of The Public Art Program for the City of San Juan, Puerto Rico. She also teaches 4th year design studio at the School of Architecture of the University of Puerto Rico. Among other projects, she created and organized Galería-Espacio Temporal (GET), a design-build competition hosted by The Institute of Puerto Rican Culture. She coordinated the design competition Bici-Rack in collaboration with Caribbean Green Bikes. Served as project coordinator and curator for the Feria de arte y diseño (FAD) celebrated in San Juan’s National Gallery. 


Around her interests about urbanism she has founded UrbanoActivo, an open design collective for the study and action of creative uses of public space.  From August-November 2012, Urbano Activo was featured on the USA pavilion exhibition, “Spontaneous Interventions” in the 13th Venice Biennale of Architecture. 

Andrea Bauzá

Designer / Professor /

Cultural Promoter


Paul  Makovsky

Editorial Director

Metropolis Magazine


Paul Makovsky is the editorial director of the award-winning Metropolis magazine in New York. A graduate of McGill University and the University of Toronto, he became a Peter Krueger-Christie’s Fellow at the Smithsonian’s Cooper Hewitt, National Design Museum, where studied the pioneering work of information architects Ladislav Sutnar and Knud Lonberg-Holm. He curated the exhibition Knoll Textiles: 1945-2010, and contributed to the accompanying catalogue (Yale University Press).

Known for its collaborations with the foremost talents in contemporary design, Ligne Roset presents the consumer with a lifestyle choice,complementing its furniture collections with decorative accessories, lighting, rugs, textiles and occasional items.


The Roset Group is distinguished from other manufacturers by its tradition of close collaboration with both established and emerging designers. Matching its deeply-held belief in design with investment and technical innovation, it possesses the knowledge and ability to build and consolidate a worldwide distribution network.


Creativity is a key value of the Ligne Roset brand: if a new product demands new materials or new productions methods, the company will acquire them. Seats, pieces of furniture, lighting, textiles, rugs or bed linens: the idea precedes and the technique follows. Anything is possible

Antoine Roset

Executive Vice President 

Ligne Roset USA

Born in San Juan, Puerto Rico with studies in architecture, has over 30 years’ experience as a designer.


First stared working with the architecture firms Luis Sierra and Associates, and Sierra Cardona Ferrer. In 1988, Jean Pierre opened up his own design studio. Worked as content director, and exhibition director of the Puerto Rico Pavillion in the Universal Exposition in Sevilla, Spain 1992. He has designed and installed exhibitions for the Smithsonian in Washington DC, El Museo del Barrio in New York and several other museums in Puerto Rico. Jean Pierre has also worked as art director for television commercials. Since 1998, he has directed Basi Co. a design studio specialized in interior design for residential clients in Puerto Rico, New York, Dominican Republic and the British Virgin Islands. 


Jean Pierre Santoni

Founder / Partner

Basi Co.


Studied his first year of architecture in his native Chile, and obtained his Bachelor in Architecture from the School of Architecture of the Polytechnic University of Puerto Rico (PUPR), Cum Laude. Is co-founder of the research group CIUDADLAB since 2004, has been Assistant Professor of design studio, research and representation at the PUPR, where he directed the 2009-2010 Lectures Series Sense Recession: What Comes Next?, and also directed the Roundtable Series for four years on contemporary architectural practices. From 2008-2011 edited the journal Polimorfo, which he also co-founded. Has written for Entorno, Domus, invited juror at the UPR, EAP-PR, GSAPP, Barnard + Columbia and NJIT, lectured at Cooper Union, exhibited his drawings in San Juan and Berlin, and his architectural design work has been awarded several times. He developed the thesis Destructive Knowledge: Tools for Learning to Un-Dō, for the MS in Critical, Curatorial and Conceptual Practices in Architecture of the GSAPP at Columbia University. He is a partner of A(n) Office, based in New York.


Jury Coordinator

Marcelo Lopez Dinardi

Architect in training / Professor

Jury Coordinator, Design in Puerto Rico